Creating a secure, dynamic and fully functioning website is only part of the strategy required by any business to build a successful online presence.
Having an attractive shop window on the world wide web or an exciting informative digital sales brochure is not enough unless customers know you exist.
MCSS can help you leverage the Internet by making expert use of social media – particularly the big three of Facebook, Twitter and LinkedIn – to engage with new and existing customers.
More than 32 million people in the UK alone have a Facebook account. Despite the rise in popularity of other platforms, such as Instagram and Snapchat, Facebook remains the single most influential social media channel to reach most of the population over the age of 18 in one place.
By comparison the professional networking site LinkedIn has 21 million UK users and Twitter around 20 million, of which almost 40 percent use the interactive news and networking site every day.
Each of these platforms are highly valuable resources to engage with clients, stakeholders and collaborators – but only if used properly. You have to give in order to get. Social media provides a platform to engage with others – it should be a conversation not a rant.
It’s easy to open an account on any of the leading social media platforms but not always as easy to make them work for you. Managed properly they can create opportunities, build branding, attract new business and establish valuable relationships. Used badly they can, at best, be a waste of time or, at worst, a liability.
At MCSS our social media experts can help you get it right and promote your business in numerous ways:
- We can provide one-off or a series of tailored training sessions so you can manage things for yourself.
- We can work with you to create and operate a social media marketing strategy to meet your needs.
- We can help create informative and entertaining content you can share on social media to engage with potential customers.